Apostrophe S Brand
Led branding process, designed logo, created style guide and various other brand artifacts.
The Paper Crepe Brand — Concept Business Test
Designed logo and other brand elements.
Stampin’ Up! Brand Refresh
Structural improvements were made to the Stampin’ Up! logo, and a new tagline was added to the branding. I laid out the new corporate stationery system and made all of the final adjustments to the mark. I worked with illustrator Kathy Pitt to create a subtle floral background element.
Stampin’ Up! Brand Awareness Campaign
Collaborated with Creating Marketing Solutions to plan and execute several brand awareness efforts, including truck wraps and ad placements. Marketing Strategy: DeAnn Zebelean / Designer: Scott Eggers / Illustrators: Dana Tanamachi, Linzie Hunter, Mary Kate McDevitt / Creative Director: Jordan Tregeagle
My Digital Studio Brand
Branding system for digital scrapbooking product line. Design Manager: Sean Douglass / Creative Director: Jordan Tregeagle
Paper Pumpkin Brand
This mark was developed for a paper crafting project subscription kit product line. Design Manager: Sean Douglass / Creative Director: Jordan Tregeagle.
+One Brand
This layout displays an evolving annual theme logo program I designed in collaboration with illustrator Kathy Pitt. The mark visually progressed across the span of a year, in multiple channels and applications.
Stampin’ Success magazine article outlining the year-long theme.
My Way Brand
This layout displays a flexible annual corporate theme brand program I designed. This mark also served as the visual brand for the Stampin’ Up! Leadership event at the beginning of the year. One of the more demanding requirements for the mark was to accommodate translations of the theme name in a uniform mark, to better serve the voices of our diverse markets.
See the application of this brand to an in-person experience on the Event page.
Event and Program Logos
“Dream Big” and “Bermuda” were created to brand corporate events (I designed these). “Stampin’ Start” was created to brand a sales program (I designed this). The 25th Anniversary mark was designed/illustrated by Haylee (Larson) Ream, with Sean Douglass as design manager and me as creative director.
See the 25th Anniversary brand applied to in-person experiences on the Event page. See the Bermuda mark applied on the Collateral page.
Stampin’ Up! 25th Anniversary Brand
The 25th Anniversary mark was designed/illustrated by Haylee Larson, with Sean Douglass as design manager and me as creative director. I designed applications and outputs for the branding.
Packing tape I created for domestic and international distribution centers, used on packages all year.
Banners I designed to hang in the atrium of the corporate campus.
Company principles banners I designed to hang in the great hall of the corporate campus.
Because this mark had such fine details and thin elements, versions of the logo were created to work for our multitude of output applications while maintaining as much of its visual integrity as possible (from pens and pins to event signage).
Push Card Brand
Identity for start-up concept a client was working to interest investors in.
